Google Updates and SERP Changes - August 2013
The results are fluid but not as much as we would believe.
When
updates are rolled out they change the value of pages/links. The change
in values makes the current rollout instantly obsolete which will
impact the next rollout, and the next. While the changes are current
they impact page rank which sends ripples out that won't be accounted
for until a future update.
The trick is to not add more flux to
the ripples hitting your own site by making too many dramatic changes.
Reduce spam pointing at your site, create great content and acquire
solid backlinks where possible... but don't turn the puzzle upside down
too often with dramatic changes or you keep starting over.
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