8 SEO and Social Media Trends You Need to Know About

You can never stay updated with the social media and SEO or any others trends. That is because the trends keep on changing every day. So if you’re left behind in some trends it’s normal and you don’t have to feel left out. But there are some major and consistent trends that you have to keep yourself familiar with because that might be where you actually are left out.

If you haven’t examined your SEO and social media strategic trends it is high time for you to take account of where you lag behind. Wikisol’s presents you these eight trends that are the most significant ones to know about this year.

Live video

Video content is in popularity and significance and is on the rise since videos standardly cause 62% more engagement than photos. Live video stream is being promoted on social realm because of the features of constant communication and mobile experiences. The users now more interested in something which is visually more appealing. Produce short and compelling videos for the promotion of your brand or business.

Social content

Now a days, features like Facebook’s instant articles are evolving as a new kind of social content development. These features demand the brand or companies to share content through social channels first. This also has an implication for usual onsite SEO.

Priorities on apps

The search engines are prioritizing the in-app experience and the usage of mobile apps more and more every day. The development of this trend might lead to the death of traditional websites.

Voice search

Voice search is slowly but surely gaining significance in our lives It means to keep lower focus on short, core keywords, and a higher focus on long-tail keywords also on casual, colloquial types of searches. You will have to develop your content accordingly.

Social commerce

Social commerce is a new kind of online experience which was at first truly introduced by Pinterest in the form of buyable pins. It may reduce the need for your own stand-alone website in the SEO perspective.

Machine learning

Machine learning has just recently started making impact in the context of SEO andsocial media marketing. Soon forms of marketing automation will be shifted to artificial intelligence.

Rich answers

You can use well-organized markup and content targeting on your own site to manipulate this feature and gain more prominence for queries related to your brand.

Personalization

The users demand relevant advertising that is more individualized.  Especially on social media, niche-targeting and more individual events are going to become more mandatory for success.

These trends would not make much difference to your existing strategies but knowing them specifically will help you in adjusting some ideas to your campaign. You might need to redistribute your budget according to the new trends in order to add more strategies. The most important thing is to remain flexible and consider long-term future.

Wikisol’s SEOCompany Islamabad keeps itself updated with all the trends and suggests you different ways through which you can increase your market value.